MADE IN COLLABORATION WITH ALEXIS MITCHELL
In October 2011, Chase Joynt and Alexis Mitchell launched a full scale media campaign in response to the transphobic National Post advertisement published September 28, 2011. Their efforts resulted in widespread community and social media support, media coverage, and a public retraction from the Post. The campaign is now featured in Popular Culture: A User’s Guide Second Edition.
“Canadian Ad Warns Against Trans ‘Confusion.’” The Advocate, September, 2011.
“National Post takes heat for running transphobic ad.” BlogTO, September, 2011.
“Transphobic Ad in National Post Bites Institute for Canadian Values in Tight White Asses.” The Gaily, September, 2011.
“Right-wing Canadian group accused of transphobia fo ‘confusion’ ad.” Pink News, September, 2011.
“Does this ad reflect Canadian values?” Today’s Parent, 2011.
“National Post apologizes for running transphobic ad.” Xtra, September, 2011.
“Since When is Anti-Transgender Propaganda a Canadian Value?” Care2, October, 2011.